Saturday, May 30, 2009

Rothrock Carnival a hit!

On March 23rd we helped Coca-Cola in conjunction with the Morning Call and had a Carnival at the dealership. Literally hundreds of people showed up to check out some great entertainment and great deals. Rothrock was the sponsor of Coca Cola's new bottle. Yes it is the same great formula (it was my first question) Coca Cola designed a new easier to handle 2 liter bottle. We gave away hundreds on bottles of Coca Cola. Other great prizes included a suite to an Iron Pigs game, gift certificates to our service dept, 2 and 4 packs of Iron Pigs tickets and more!
We had a face painter on hand, great free food, and last but certainly not least a wonderful magician! Michael Mage dazzled us with some great tricks and provided us with some great entertainment! Please check out the Photo's on the Rothrock Facebook page.
http://www.facebook.com/pages/Allentown-PA/ROTHROCK-MOTOR-SALES/54176058906?sid=22d51821cfd9a54667cda9be1d33db4e&ref=s

Monday, May 18, 2009

Rothrock is still a Chrysler and Dodge dealer

On May 14th 2009 Chrysler LLC had announced that it had notified approximately 800 dealers that they would be terminating their franchise. Due to Rothrock Motor Sales record of leading the Lehigh Valley in Sales and Customer Satisfaction Chrysler LLC still kept us as a franchise. It was however reported in some local media outlets that our Chrysler franchise was being terminated. This was not true whatsoever. To make a long story short Rothrock was acquired the Dodge franchise back in 1974 and the Chrysler franchise in 1984. When Chrysler LLC awards a franchise the dealer receives a "dealer code" Rothrock had a dealer code for Dodge and one for Chrysler. In the past few years we have worked with Chrysler LLC to have both franchises listed under ONE code. Chrysler LLC is now listing Rothrock Chrysler and Dodge under one code. They made the decision to terminate our Chrysler code and NOT the franchise. Therefore, in our particular situation, the impact will be virtually seamless and Rothrock will continue to sell, service Chrysler, Dodge, Nissan and operate our Pre-Owned super center at our Allentown location.
There is even rumor that we potentially may acquire another franchise for the Allentown location. More to come on that later!
Finally the Rothrock family and entire staff would like to thank the thousands of customers for their patronage and look forward to serving you in the future!

Monday, May 11, 2009

Child safety seat installations

Rothrock Motor Sales will be sponsoring Child safety seat installations on Monday May 18th, 2009 from 10am to 2pm. All inspections are completed free of charge by the PA State Police. If you are in need of a inspection please call Deb Yahraes @ 484-223-0569 to schedule an appointment. All inspections will be completed in the Chrysler showroom.
Rothrock has been sponsoring this for quite a few years and always have a great turnout. Come on out and we will make sure your family is safe.