Nissan gave the world its first look of the all-new 2014
Nissan Versa Note at the 2013 North American International Auto Show (NAIAS)
this week in Detroit, Michigan.
Rothrock Motor Sales
Keep up with Rothrock and give your opinion about anything and everything!
Tuesday, January 15, 2013
Tuesday, January 8, 2013
2013 Ram 1500 named Truck of the Year
Over the past month, the 2013 Ram 1500 has hauled away “Truck
of the Year” honors from numerous automotive experts.
The editors at Motor Trend, The Detroit Free Press, AOL
Autos and Four Wheeler Magazine all chose the new
Ram 1500 as their Truck of the Year after evaluating trucks on the market
this year. Each group touted the power, design and dependability of the truck.
Thursday, January 3, 2013
2013 Jeep Wrangler awarded SUV of the Year
“The 2013
Jeep Wrangler is the prototypical off-road warrior, and for the 2013 model
year it continues to offer a very impressive package of all terrain capability
matched with a decent amount of daily practicality,” write the editors at
Autobytel. “…it's impossible to deny that the Wrangler is without a doubt the
most capable affordable SUV around when it comes time to tackle the rough
stuff. Its variety of four-wheel drive systems, excellent ground clearance, and
solid front and rear axles are not to be trifled with on the trail.”
The 2013 Wrangler has the capability and power to
get you to the highest mountain peak or to the edge of the ocean with great
fuel economy to boot. It also features standard electronic stability control,
Hill-Start Assist and Trailer-Sway Control.
The 2013 Jeep Wrangler is currently available in Allentown,
PA at Jeep dealership Rothrock
Chrysler Dodge Jeep Ram.
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Thursday, December 27, 2012
2013 Nissan Altima named Top Safety Pick Plus
The Institute for Highway Safety recently awarded the 2013
Nissan Altima with a “Top Safety Pick Plus” designation. The award
recognizes passenger vehicles for their outstanding performance in five safety
tests issued by the IIHS.
"Driver and passenger safety are top priorities for
Nissan, which is why we make features like Safety Shield technologies
available," said Bob Yakushi, Nissan's director of product safety.
"The 2013
Altima is truly Nissan's most innovative Altima ever, and the 'Top Safety
Pick Plus' designation by IIHS reflects the engineering and design that have
gone into this car to make it stand out in the class."
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Monday, December 17, 2012
Nissan’s Commitment to Staying Green
Nissan was one of the first companies to successfully
produce and market an electric car to the masses. By doing so, the Nissan LEAF, which was
introduced in the United States in December 2010, has been able to bring home
several accolades that speak to its innovative ways, including the “2010 Green
Car Vision Award,” the “2011 European Car of the Year,” the “2011 World Car of
the Year,” and the “2011-2012 Car of the Year Japan.”
Now, Nissan is upping the ante on their green initiatives
once again by cutting its use of the rare-earth mineral dysprosium in the LEAF’s
engine by 40 percent without affecting performance.
In fact, if anything, drivers should actually feel increased performance
in their LEAF. Dysprosium is used in the
electric motor magnets to help increase their resistance to heat. However, a new process called “grain boundary
diffusion” allows Nissan to drastically cut back on its use of the rare-earth
mineral.
As if this isn't impressive-enough news, Nissan also
announced that they will be creating 15 new hybrid vehicles over the next four
years. Nissan has always been one of the
most innovative companies we know of, and with commitments like that it’s easy
to see why.
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Monday, December 10, 2012
Convenience, Value and Trust
When you've been in the business 50+ years like we have, you
start to learn what works. That’s why we
base our business on three words that we hold in equally high regard:
Convenience, Trust and Value.
Convenience:
We try to make ourselves open to you whenever you need
us. That’s why we stay open until 8 p.m.
Monday-Friday, and why we stay open until 5 p.m. on Saturdays. We know you’re busy and that your schedule doesn't match anyone else’s. We also
have free shuttle service available as well as express service that doesn't require an appointment. Plus, if we do
need to keep your vehicle for a few days, we have rentals available on site to
keep the entire experience as hassle-free as possible.
Trust:
We strive for the most worry-free experience possible when
you come to Rothrock for your vehicle’s needs.
Our award-winning Collision Center has state-of-the-art equipment and
all of our technicians are Factory and ASE certified. Not only that, but we carry genuine
manufactured parts, so you can ride easy knowing that your vehicle was worked
on with the right materials, the right care and with the best people in the
business.
Value:
When you shop at Rothrock, you know you’re getting the best
value for your buck. We offer free state
inspections and free 16 point vehicle checks whenever you bring your car
in. You’ll find each one of our vehicles
competitively priced, and we even offer exclusive email & social media
specials for even more discounts.
We understand that choosing a dealership for service might
not always be your first choice because of the way some other dealerships
operate. After a recent talk with a
friend about dealership service we discussed pricing. When I asked about her thoughts on bringing
the vehicle in for service she stated that “the dealer costs too much.” When I asked about what service she was
talking about, she said, “all of them.”
After reviewing marketing and pricing, dealerships make
campaigns to “reeducate” people on why things cost what they cost. Dealerships have spent years trying to
convince people that the reason they pay more is that dealerships have
more. Dealerships have nice lounges and
TV’s, they have WiFi and free coffee, so of course things cost more. They are big buildings with lots of
employees, so obviously you need to “pay” for all of these things through
service.
Dealerships have factory trained employees and all the best
parts for your vehicle.
Here at the Rothrock Family of dealerships, we
look at things differently, by basing our business our convenience, trust and
value. Stop by Rothrock Motor Sales the
next time you pass by; we’re just off Route 22 at 15th Street. If you've never shopped here before, you just
might walk away surprised at the Rothrock difference.
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Tuesday, December 4, 2012
Rothrock Reviews: The 2013 Dodge Dart
Now that the 2013 Dodge Dart has been out for a few months,
we think it’s only fair to give it a proper review.
Let us start by stating that we love this car. We just can’t get over the look of it; it’s
unique enough to never be mistaken for another car, yet has enough subtle inspirations
from well-loved past Dodges like the ’66 Charger to make it immediately
recognizable as a Dodge. Some of our
favorite stylistic touches include the flying buttresses and the racetrack-shaped
LED taillights.
Making our way to the interior, we’re faced with an
infotainment package that outshines anything else in its class. The 8.4-inch Uconnect in-dash technology is
quick and intuitive, and features a slew of information including multiple
speedometers, navigation information, economy readouts and vehicle information
updates.
Under the hood you’ll find a 2.4-liter turbocharged Tigershark
engine capable of producing 184 horsepower and 171 pound-feet of torque. That’s a lot of bang for your buck.
If you’re interested in taking one of our 2013 Dodge Darts
for a test drive, please feel free to give us a call at 866-204-3627.
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