Rothrock is now a Jeep dealer!

After much speculation over the past few months I am pleased to announce that Rothrock Motor Sales if officially a Jeep dealer! We are very pleased with Chrysler's decision to give Rothrock the Jeep franchise. Rothrock will now have what is called the "3 pack" That means we are a Chrysler, Dodge and Jeep dealer all under one roof. This also means that we are servicing all Chrysler products. Please feel free to stop on out if you would like to take a peek at some new Jeeps,or if any of our customers need service we will be more the happy to help.

Think this vehicle is not worth much on a trade in??

Think this vehicle is not worth much on a trade in??? How about up to $4,500.00! This is NOT a typo! With the "Cash For Clunkers" program Rothrock has been able to offer even more incredible savings to our valued customers! Give Jason a call @ 484-223-0647.

The 45th Anniversary Carnival was fun for all!

Hopefully you didn't miss it. On Saturday June the 27th we celebrated our 45th anniversary with a Carnival that was a great time! We had multiple rides and games for the kids which included a 30 ft slide and inflatable playground! The weather was beautiful and so where the prizes. Some of the prizes included where 100.00 AMEX gift cards, Golf passes to the Women's US Open, Iron Pigs tickets and even a new WII! Some quests were able to go into the money booth and grab as much cash as possible!
Some of my co-host's where Tori from ZZO, Pat the Beaver and even Ferrous from the Iron Pigs stopped by to greet his fans!
We would like to thank the Morning Call, Dickie's BBQ, Wally's Deli and NY Style Pizzeria for helping out with the food and drink. Once again thank you for all who attended. We had a great time! Check out the specials page in July for some serious summer savings.
We would also like to wish everyone a safe and happy July 4th holiday.

Dont forget about the Rothrock Carnival on 6/27

Just a reminder that we are having the Rothrock Carnival on 6/27. Someone will have the chance at winning a brand new 2009 370-Z!!!
Bring your family and be ready to have a great time. Small rides for kids will be available, food, drink, gifts all will be provided!
We will have some phenomenal deals available! Purchase a vehicle and you will have a chance to go into the money booth and win some cold hard cash!!!!
Tori from WZZO will be here and we will also have a DJ available for all!
See everyone there!!!

Another Rothrock Service Update

Hello Rothrock Customers and everyone else who is looking for some valuable information. A lot of customers always have general service questions about their vehicle. We have posted some great videos on the Blog, but here is some more information. After speaking with our top technicians they told me they always get great questions about Brake inspections. One of the most asked question is: Would a passenger car pass a safety inspection with 2/32 bonded brake pads?

Yes. Minimum brake shoe OR pad requirements are 1/32 riveted and 2/32 bonded measured at the thinnest point. The technician does have the latitude to remove wheels on the opposite side of an axle in order to check and verify brake readings.

If you have any questions please feel free to e-mail me at jpereira@rothrock.com
More great safety tips to come!

Rothrock Carnival a hit!

On March 23rd we helped Coca-Cola in conjunction with the Morning Call and had a Carnival at the dealership. Literally hundreds of people showed up to check out some great entertainment and great deals. Rothrock was the sponsor of Coca Cola's new bottle. Yes it is the same great formula (it was my first question) Coca Cola designed a new easier to handle 2 liter bottle. We gave away hundreds on bottles of Coca Cola. Other great prizes included a suite to an Iron Pigs game, gift certificates to our service dept, 2 and 4 packs of Iron Pigs tickets and more!
We had a face painter on hand, great free food, and last but certainly not least a wonderful magician! Michael Mage dazzled us with some great tricks and provided us with some great entertainment! Please check out the Photo's on the Rothrock Facebook page.
http://www.facebook.com/pages/Allentown-PA/ROTHROCK-MOTOR-SALES/54176058906?sid=22d51821cfd9a54667cda9be1d33db4e&ref=s

Rothrock is still a Chrysler and Dodge dealer

On May 14th 2009 Chrysler LLC had announced that it had notified approximately 800 dealers that they would be terminating their franchise. Due to Rothrock Motor Sales record of leading the Lehigh Valley in Sales and Customer Satisfaction Chrysler LLC still kept us as a franchise. It was however reported in some local media outlets that our Chrysler franchise was being terminated. This was not true whatsoever. To make a long story short Rothrock was acquired the Dodge franchise back in 1974 and the Chrysler franchise in 1984. When Chrysler LLC awards a franchise the dealer receives a "dealer code" Rothrock had a dealer code for Dodge and one for Chrysler. In the past few years we have worked with Chrysler LLC to have both franchises listed under ONE code. Chrysler LLC is now listing Rothrock Chrysler and Dodge under one code. They made the decision to terminate our Chrysler code and NOT the franchise. Therefore, in our particular situation, the impact will be virtually seamless and Rothrock will continue to sell, service Chrysler, Dodge, Nissan and operate our Pre-Owned super center at our Allentown location.
There is even rumor that we potentially may acquire another franchise for the Allentown location. More to come on that later!
Finally the Rothrock family and entire staff would like to thank the thousands of customers for their patronage and look forward to serving you in the future!