Monday, November 26, 2012

Would You Buy This Car For $3,000?




What would you say if we could offer you a brand new Nissan for just $3,000?  Just about everyone we know would say something along the lines of “Where do I sign up?!”

Well, we have good news and bad news.  The good news is that Nissan is actually planning on making this a reality by reviving their Datsun model from the 1950s.  The bad news is that in order to realistically bring the cost of the car down to that level, just about everything has to go.  And when we say just about everything, we aren’t just talking about handy features like electronic locks and windows.  We really are talking about just about everything.

Start by throwing out anything electronic, and then scrap the air conditioner.  Then add broadcloth seat fabrics, a two-cylinder engine, and forget about automatic transmission.  After that, it’s time to get rid of some of the safety features that are standard on nearly every car under the sun.  This includes anti-lock brakes and stability control.  Also, throw out that strong emissions control; this car is not going to be environmentally friendly.

So in the end, the revival of the Nissan Datsun might not be the most luxurious car.  But it was never meant to be luxurious, only affordable.  We can’t wait to see the prototype.

Monday, November 19, 2012

Impressive Safety Features of the 2013 Nissan Altima


 
There’s no two ways about it: The 2013 Nissan Altima is one of the most impressive 2013-model year vehicles there is.  It’s full of tech, fuel-efficient, comfortable, attractive, powerful, and is even a bit luxurious, and you get all this for a starting MSRP of just over $23,000.  There’s one thing that you don’t hear about too often with the 2013 Altima, though, and that’s safety features.

Many trim levels of the 2013 Nissan Altima come standard with safety features that you may expect to see in cars that cost in excess of $50,000; one of these features is the Lane Departure Warning System.  This system works by having a small camera scan the lane markers as you drive.  If the camera senses that you are going to drift out of your lane, a warning light will turn on and you will hear a subtle beep.

Another impressive safety system is the Blind Spot Warning System.  The same warning light used with the Lane Departure Warning System will emit if you try to change lanes when another vehicle is in your blind spot.  It will even apply the brakes if the warning is ignored.

Yet another safety system featured in many trim levels of the 2013 Nissan Altima is the Moving Object Detection System.  The backup camera begins coming standard on the 2.5 SV trim level, and the Moving Object Detection System takes the camera a step further by adding clear guidelines to offer perspective and emitting a warning tone if something might be in the way.

Monday, November 12, 2012

Your Thanksgiving Dinner is on Us!




Thanksgiving can be a fantastic time to get together with friends and family around a table full of fantastic stuffing, turkey, potatoes and cranberry sauce.  Unfortunately, all this food comes at a price.  In fact, the average cost of Thanksgiving dinner in 2011 was $49.20.  For those with large families, this cost of food could really put a strain on your wallet.

Thankfully, the Rothrock Pre-Owned Super Center has a solution.  From now until November 30, when you purchase any pre-owned vehicle at our Rothrock.com internet price, you’ll also get a FREE $250 gift card for Giant Food Stores.  That’s enough for five Thanksgiving dinners!  Now that’s something to be thankful for.

For more details, please call 1-(866)-218-7720.  You can view our pre-owned inventory online at Rothrock.com here.  Our pre-owned inventory is constantly changing, so feel free to stop by often.  Remember: if you don’t see your next car listed, we’ll find it for you!

Monday, November 5, 2012

How to Take Care of a Flooded Car as a Result of Hurricane Sandy


 
Hurricane Sandy caused massive damage over almost the entirety of the East coast, and we couldn’t be more aware of it here in the Lehigh Valley.  Our hearts and prayers go out to those who have lost so many irreplaceable items and to those less fortunate than us.  Here’s what to do if your car, truck or SUV has water damage.
Call Your Insurance Company – You usually need to have comprehensive coverage for flooding or water damage to be covered.  Be sure to call your insurer to check if you’re unsure.
Leave the Engine Be – Until your car has been inspected by an expert, you need to go as long as possible without starting your car.  You could actually cause even more problems if water is in certain parts of your engine.
Leave a Wet Interior to the Professionals – Fixing the issue of a wet interior isn’t as easy as simply letting it dry.  Carpeting and upholstery can press moisture pressed against metal parts which can cause rust and can grow mold.  Cars and homes have been further destroyed in the past from people trying to dry their cars themselves using heaters or hair dryers, so we highly recommend against the DIY method.
If you have any further questions, please call our service department at (484) 223-0570.  Good luck to everyone and stay safe.

Tuesday, October 30, 2012

Welcome to Rothrock "eService"


 
Recently consultants in a Harvard Business Review study started asking about the amount of effort a client needed to put into a service experience. The study revealed that clients weren’t looking at price or speed.  Instead, they were looking for effortless.
Now, when reflecting on my own past experiences, I have a tendency to agree. Even in an environment where we all are looking at getting the most out of every dollar, sometimes there are still other factors at work.  That includes the ease of a transaction.
With that being said, we at the Rothrock Family are happy to present the eService experience.  The “e” in eService is a state-of-mind, and takes on many meanings.
The first meaning is easy. We want the process to take as little effort as possible on your behalf.
·         We have extended service hours for your convenience.
·         We have factory trained technicians who can do all levels of repairs
·         No appointment needed
It doesn’t get much easier than that.  Call our Service Department at (484) 223-0570 and see how effortless we can make the process for you!

Tuesday, October 23, 2012

Jeep’s Command-Trac 4WD System




Jeeps are well-known as off-road vehicles.  Much of their off-road capabilities must be attributed to their powerful engines and sturdy frames, but the true hero can be found behind the scenes.

In vehicles like the 2013 Jeep Wrangler, Jeep’s Command-Trac four-wheel drive system is what gives it its off-road prowess.  The system is based on a Dana 30 solid front axle, the transmission (automatic or manual is fine) and a Dana 35 rear axle.  This system allows for a very easy and smooth transfer from two-to-four wheel drive.

Two-wheel drive is designed for every day driving on paved surfaces and provides the best fuel economy.  Four-wheel drive high range is best for when your Jeep is driving over loose terrain or if you get stuck in snow or ice.  The system also has a neutral system for situations where you’d like your Jeep towed behind another vehicle.  Finally, the system also offers a Four-Low range mode, which is used for difficult off-road or towing situation.  This mode requires that you move that a very low speed, but multiplies your torque to 2.72-1.

If you’re interested in a 2013 Wrangler or other Jeep vehicle, let us know!  We’d be happy to set up an appointment for a test drive!

Monday, October 15, 2012

What’s a Jeep Jamboree?


 
Did you know that only about 20 percent of people who own four-wheel drive vehicles use them to drive off road?  That’s sad news to us, because that’s what the Jeep was originally built for in the 1940s!
If you’ve ever been interested in taking your jeep off-roading but you don’t know where to start, you’re in luck. Jeep Jamborees, which are simply get-togethers for people who love their Jeeps, have been held since 1953, and involve taking your Jeep off road with other Jeep owners in places like the Maine Mountains, the Rubicon Trail, through Canyon de Chelly and even Coal Mountain in our very own PA.
If you’re interested in signing up for a Jeep Jamboree, you can visit http://jeepjamboreeusa.com/.  They hold several events in many places in the United States each year and there are still quite a few events available for 2012!
Interested in participating in a jamboree but missing the Jeep?  Have no fear!  Stop by Rothrock Chrysler Dodge Jeep or call us at 866-218-7720 and we’d be happy to show you our selection of Jeep vehicles.