2013 Nissan Altima named Top Safety Pick Plus

 

The Institute for Highway Safety recently awarded the 2013 Nissan Altima with a “Top Safety Pick Plus” designation. The award recognizes passenger vehicles for their outstanding performance in five safety tests issued by the IIHS.

"Driver and passenger safety are top priorities for Nissan, which is why we make features like Safety Shield technologies available," said Bob Yakushi, Nissan's director of product safety. "The 2013 Altima is truly Nissan's most innovative Altima ever, and the 'Top Safety Pick Plus' designation by IIHS reflects the engineering and design that have gone into this car to make it stand out in the class."

Nissan’s Commitment to Staying Green

Nissan was one of the first companies to successfully produce and market an electric car to the masses.  By doing so, the Nissan LEAF, which was introduced in the United States in December 2010, has been able to bring home several accolades that speak to its innovative ways, including the “2010 Green Car Vision Award,” the “2011 European Car of the Year,” the “2011 World Car of the Year,” and the “2011-2012 Car of the Year Japan.”

Now, Nissan is upping the ante on their green initiatives once again by cutting its use of the rare-earth mineral dysprosium in the LEAF’s engine by 40 percent without affecting performance.  In fact, if anything, drivers should actually feel increased performance in their LEAF.  Dysprosium is used in the electric motor magnets to help increase their resistance to heat.  However, a new process called “grain boundary diffusion” allows Nissan to drastically cut back on its use of the rare-earth mineral.

As if this isn't impressive-enough news, Nissan also announced that they will be creating 15 new hybrid vehicles over the next four years.  Nissan has always been one of the most innovative companies we know of, and with commitments like that it’s easy to see why.

Convenience, Value and Trust

When you've been in the business 50+ years like we have, you start to learn what works.  That’s why we base our business on three words that we hold in equally high regard: Convenience, Trust and Value.

Convenience:

We try to make ourselves open to you whenever you need us.  That’s why we stay open until 8 p.m. Monday-Friday, and why we stay open until 5 p.m. on Saturdays.  We know you’re busy and that your schedule doesn't match anyone else’s.  We also have free shuttle service available as well as express service that doesn't require an appointment.  Plus, if we do need to keep your vehicle for a few days, we have rentals available on site to keep the entire experience as hassle-free as possible.

Trust:

We strive for the most worry-free experience possible when you come to Rothrock for your vehicle’s needs.  Our award-winning Collision Center has state-of-the-art equipment and all of our technicians are Factory and ASE certified.  Not only that, but we carry genuine manufactured parts, so you can ride easy knowing that your vehicle was worked on with the right materials, the right care and with the best people in the business.

Value:

When you shop at Rothrock, you know you’re getting the best value for your buck.  We offer free state inspections and free 16 point vehicle checks whenever you bring your car in.  You’ll find each one of our vehicles competitively priced, and we even offer exclusive email & social media specials for even more discounts.

We understand that choosing a dealership for service might not always be your first choice because of the way some other dealerships operate.  After a recent talk with a friend about dealership service we discussed pricing.  When I asked about her thoughts on bringing the vehicle in for service she stated that “the dealer costs too much.”  When I asked about what service she was talking about, she said, “all of them.”

After reviewing marketing and pricing, dealerships make campaigns to “reeducate” people on why things cost what they cost.  Dealerships have spent years trying to convince people that the reason they pay more is that dealerships have more.  Dealerships have nice lounges and TV’s, they have WiFi and free coffee, so of course things cost more.  They are big buildings with lots of employees, so obviously you need to “pay” for all of these things through service.

Dealerships have factory trained employees and all the best parts for your vehicle.

Here at the Rothrock Family of dealerships, we look at things differently, by basing our business our convenience, trust and value.  Stop by Rothrock Motor Sales the next time you pass by; we’re just off Route 22 at 15^th Street.  If you've never shopped here before, you just might walk away surprised at the Rothrock difference.

Rothrock Reviews: The 2013 Dodge Dart

Now that the 2013 Dodge Dart has been out for a few months, we think it’s only fair to give it a proper review.

Let us start by stating that we love this car.  We just can’t get over the look of it; it’s unique enough to never be mistaken for another car, yet has enough subtle inspirations from well-loved past Dodges like the ’66 Charger to make it immediately recognizable as a Dodge.  Some of our favorite stylistic touches include the flying buttresses and the racetrack-shaped LED taillights.

Making our way to the interior, we’re faced with an infotainment package that outshines anything else in its class.  The 8.4-inch Uconnect in-dash technology is quick and intuitive, and features a slew of information including multiple speedometers, navigation information, economy readouts and vehicle information updates.

Under the hood you’ll find a 2.4-liter turbocharged Tigershark engine capable of producing 184 horsepower and 171 pound-feet of torque.  That’s a lot of bang for your buck.

If you’re interested in taking one of our 2013 Dodge Darts for a test drive, please feel free to give us a call at 866-204-3627.

Would You Buy This Car For $3,000?

What would you say if we could offer you a brand new Nissan for just $3,000?  Just about everyone we know would say something along the lines of “Where do I sign up?!”

Well, we have good news and bad news.  The good news is that Nissan is actually planning on making this a reality by reviving their Datsun model from the 1950s.  The bad news is that in order to realistically bring the cost of the car down to that level, just about everything has to go.  And when we say just about everything, we aren’t just talking about handy features like electronic locks and windows.  We really are talking about just about everything.

Start by throwing out anything electronic, and then scrap the air conditioner.  Then add broadcloth seat fabrics, a two-cylinder engine, and forget about automatic transmission.  After that, it’s time to get rid of some of the safety features that are standard on nearly every car under the sun.  This includes anti-lock brakes and stability control.  Also, throw out that strong emissions control; this car is not going to be environmentally friendly.

So in the end, the revival of the Nissan Datsun might not be the most luxurious car.  But it was never meant to be luxurious, only affordable.  We can’t wait to see the prototype.

Impressive Safety Features of the 2013 Nissan Altima

 

There’s no two ways about it: The 2013 Nissan Altima is one of the most impressive 2013-model year vehicles there is.  It’s full of tech, fuel-efficient, comfortable, attractive, powerful, and is even a bit luxurious, and you get all this for a starting MSRP of just over $23,000.  There’s one thing that you don’t hear about too often with the 2013 Altima, though, and that’s safety features.

Many trim levels of the 2013 Nissan Altima come standard with safety features that you may expect to see in cars that cost in excess of $50,000; one of these features is the Lane Departure Warning System.  This system works by having a small camera scan the lane markers as you drive.  If the camera senses that you are going to drift out of your lane, a warning light will turn on and you will hear a subtle beep.

Another impressive safety system is the Blind Spot Warning System.  The same warning light used with the Lane Departure Warning System will emit if you try to change lanes when another vehicle is in your blind spot.  It will even apply the brakes if the warning is ignored.

Yet another safety system featured in many trim levels of the 2013 Nissan Altima is the Moving Object Detection System.  The backup camera begins coming standard on the 2.5 SV trim level, and the Moving Object Detection System takes the camera a step further by adding clear guidelines to offer perspective and emitting a warning tone if something might be in the way.

Your Thanksgiving Dinner is on Us!

Thanksgiving can be a fantastic time to get together with friends and family around a table full of fantastic stuffing, turkey, potatoes and cranberry sauce.  Unfortunately, all this food comes at a price.  In fact, the average cost of Thanksgiving dinner in 2011 was $49.20.  For those with large families, this cost of food could really put a strain on your wallet.

Thankfully, the Rothrock Pre-Owned Super Center has a solution.  From now until November 30, when you purchase any pre-owned vehicle at our Rothrock.com internet price, you’ll also get a FREE $250 gift card for Giant Food Stores.  That’s enough for five Thanksgiving dinners!  Now that’s something to be thankful for.

For more details, please call 1-(866)-218-7720.  You can view our pre-owned inventory online at Rothrock.com here.  Our pre-owned inventory is constantly changing, so feel free to stop by often.  Remember: if you don’t see your next car listed, we’ll find it for you!