HAPPY NEW YEAR!!

From all of us at Rothrock Motor Sales we wish you and your family a very safe and Happy New Year! We will be closed both New Years Eve and New Years Day...we will be open for business as usual on Saturday January 2. See you in 2010!!!

Holiday Special

BUY ONE VEHICLE GET ONE FOR $1
visit our website at rothrock.com for more details!!!!!

Rothrock will be closing at 2pm today for an Employee Holiday Party. We will also be closed both Christmas Eve and Christmas Day to celebrate the holidays with our families. We will reopen for business as usual on Saturday December 26th so please visit us then for great end of year deals!!

Wishing you and your family a very Merry Christmas!!!

Gift Certificates Available

4 days til Christmas!! Still need a gift? We have Gift Certificates available in any amount!! Great for accessories, vehicle detailing, service work and more.

Chrysler Blog - Moving at Light Speed: Chrysler Invests Big In Fuel Effciency

Chrysler Blog - Moving at Light Speed: Chrysler Invests Big In Fuel Effciency

Just 18 months after Chrysler Group LLC and Fiat S.p.A formed an alliance, the two companies will bring a mega fuel-efficient engine to the North American market. (In the auto industry, this is nothing short of light speed).

The hardware in question is the 1.4-liter, 16-valve Fully Integrated Robotized Engine (FIRE) which will find an important place in Chrysler Group’s growing fleet of fuel efficient vehicles. It will come to North America through a $179 million investment Chrysler is making in the Global Engine Manufacturing Alliance (GEMA), based in Dundee, MI. FIRE will include the Multiair technology (more on that soon) that increases fuel economy 10% while lowering C02 emissions by just as much.

“Multiair gives the engine the lungs of an athlete,” said Chrysler Group LLC CEO Sergio Marchionne in announcing the project today.

The engine will go into production in the fourth quarter of next year in the Fiat 500, which will be sold throughout North America. That speedy timeline less than a year and a half after the Fiat-Chrysler alliance was solidified, a speed which Marchionne notes is a “record.” The investment also represents a major milestone toward achieving Chrysler’s five-year Business Plan.

“It demonstrates how fast we’re moving to integrate fuel-efficient technology into Chrysler’s powertrain portfolio with Fiat, secondly how we intend to implement our World Class Manufacturing Initiative, thirdly to broaden Chrysler Group’s reach into the A and B segment of the car world, and fourthly it’s to begin to provide jobs and other economic benefits,” said Marchionne.

The investment also will create up to 573 new jobs industry-wide, including up to 155 new Chrysler Group jobs at the plant. Michigan Governor Jennifer Granholm who joined Marchionne today to announce the investment, said GEMA is a shining example of a flexible workforce that’s ready to adapt and build new products.

“Thank you on behalf of Dundee and on behalf of the state of Michigan for the choice of continuing and expanding the operation, thank you for the decision to invest $179 million and to expand another 155 people … the indirect benefits are obviously enormous to the state,” Granholm said.

WINTER SERVICE REBATES

ATTENTION CHRYSLER PRODUCT CUSTOMERS

The following products purchased and dealer installed on your vehicle between November 30th, 2009 and February 28, 2010 are eligible for mail in rebates from Chrysler Corp.

* Bridgestone Tires - purchase & install 4 tires receive a $50 Target Gift Card.

* Continental Tires - purchase & install 4 tires receive a $50 rebate. purchase & install 2 tires receive $25 rebate

* General Tires- purchase and install 4 tires receive a $40 rebate. Purchase & install 2 tires receive $20 rebate

* Mopar Battery- purchase and install and receive a $5 rebate

*Mopar Value Line Wiper Blades - puchase and install and receive $2.50 rebate

See your service advisor to receive your mail in rebate form. Offers valid on Chrysler, Dodge and Jeep products only.

Review: 2010 Nissan Maxima SV Sport is a lot of car for a lot of coin

Front-wheel drive is a funny thing. When originally introduced during the Thirties in the Cord 810 (then later in the awesome supercharged 812) and the Citroën Traction Avant, FWD was hailed as a major breakthrough, a wondrous technological innovation that allowed for lower ride height and greatly increased passenger space. Postwar consumers got a taste of the wonders of FWD with the iconic Citroën DS. At the top of its game in the Sixties, General Motors reintroduced FWD to American consumers with two remarkable luxury coupes: the 1966 Oldsmobile Toronado and the 1967 Cadillac Eldorado. Come the Seventies, Citroën produced what is arguably the greatest GT coupe of that decade, the impeccable (and FWD) SM.

It's not that RWD is always better than FWD. Only in this case, it is.Roll the clock forward to the Eighties and suddenly everything was being tugged around by its front wheels. Honda, Toyota, Nissan, General Motors, Ford and Chrysler all jumped head first onto the FWD bandwagon and, for the most part, they haven't looked back. Granted, Cadillac has rethought which wheels get driven, but with the exception of a dinosaur livery-mobile, there isn't a single rear-wheel-drive Lincoln to be found. Even Volkswagen got in on the transversely-mounted engine madness. This left only the Germans – namely Mercedes-Benz and BMW – to seriously carry the rear-wheel drive passenger car torch for nearly a decade. Sure, Lexus and Infiniti brought out some heavy hitting RWD sedans along with a raft of FWD offerings (M30 I30, G20 anyone?), but Acura never bothered.

The average gearhead hates FWD for all the right reasons (weight distribution, steering feel, the front tires being asked to both propel and turn, etc.), and during a recent discussion we had with a half-in-the-bag PR guy, [NAME REDACTED] exclaimed, "Front-wheel drive sucks!" So, how can a technology go from the penthouse to the doghouse like that? One answer (of many) comes from the Minnesotan economist/social philosopher Thorstein Veblen and his book The Theory of the Leisure Class. Here's a quick, ten-cent Cliff Note version: When electric lighting first appeared, only the rich could afford electric lights. As such, electrically lit dinners were considered romantic and desirable. However, once electrification trickled down to the unwashed masses, only the rich could afford both bulbs and candles. Hence, candlelit dinners became en vogue. Which – believe it or not – leads us very nicely to the 2010 Nissan Maxima SV Sport and its $38,384 asking price.

Granted, you can get a new Maxima for less scratch. The base car starts at "just" $30,460. But the car Nissan provided us has a price tag of nearly $40,000. You do get a lot car for that money, but at the end of the day, $38,384 is a big chunk o' change. So big, in fact, that you might be tempted to choose an Infiniti G37 sedan (beginning at just over $33,000), or even a Cadillac CTS (starts at $37,000). Two similarly-sized cars that are, as it happens, rear-wheel drive.

The Maxima's shape is one thing it has going for it. When the third-gen Altima was introduced in 2002, suddenly the once lofty Maxima looked an awful lot like its lower-priced platform mate. Then the Altima was redesigned and placed on Nissan's new D platform in 2007 and it still resembled the more pricey (and very long-in-the-tooth) Maxima. Finally, last year, Nissan brought us an all-new Maxima that didn't resemble anything.

A quick poll of the Autoblog staff reveals that almost all of us like the shape. From the blunted front end to the deeply sculpted sides to the fat, sexy haunches, there is little question that design-wise Nissan's biggest sedan has got the look. Though admittedly strange at first, the harpoon/fish hook head and tail lamps look sharp (no pun, no pun), especially when set off against a dark color. And these are some of the finest looking wheels we've seen on any car, let alone a big FWD sedan.

The interior's nearly as good as the exterior. First and foremost is that thick (we're talking BMW-thick) leather-wrapped steering wheel that is mercifully (nearly) free of button clutter. While all Maximas now ship with a Continuously Variable Transmission (CVT), the large, almost oversized aluminum flappy paddles behind the wheel feel great. The seats are also thick, many-way adjustable and comfy. Though we'd like some more leg and hip bolstering – the seat bottom is a little flat – rear seat customers will enjoy their spacious perch. The instrument binnacle is intelligently designed and filled with big, legible gauges, exactly what one would need if you were to take Nissan up on its renewed 4DSC (Four-Door Sports Car) boast.

Many of us are also fans of the very Infiniti-like nav-cluster. Overall, the quality of the materials is on par with other entry-level luxury offerings with one big exception: The area surrounding the gear selector is not only dull, but almost undesigned. And if the car's got a CVT (i.e. no set speeds), why not follow BMW's lead and move the gear lever to the column so as to free up some space? A minor quibble, maybe, but that area was beneath (again with the no pun) the rest of the rather pleasingly pleasant interior.

In the Maxima, the CVT experience is better than in its smaller siblings.One justification for the Maxima's pricey sticker is that lump of VQ goodness found under the hood. Heaping praise upon Nissan's wonderful V6 is like calling firefighters heroes – you just do it, and only the crazy will argue. Still displacing 3.5-liters – unlike the Z, G, M and FX, which have jumped up to 3.7-liters – the VQ35DE produces a whopping 290 horsepower and a stout 261 pound-feet of torque, more than enough to scoot the fairly big boy (190 inches, 3,565 pounds) to 60 mph in less than six seconds. In terms of potency, those 290 horsies are more than you get from 3.5-liter V6s found in the Accord (271 hp), Avalon (268 hp), Taurus (263 hp) or Mercedes-Benz E350 (268 hp). And way more than you get in a 211 hp turbocharged Audi A4. But none offer a CVT... (Note: FWD Audi A4s have a CVT) Allow us to state up front that when CVTs first arrived on the scene they were nasty, despicable things that were constantly whirring, wheezing and searching for who knows what every time you buried your right foot. Much like automatic transmissions – only worse. That rant out of the way, the second generation of CVTs are actually... okay. The first good one we experienced was in the cyber barge Lexus LS600hL, though we chalked up that transmission's okay-ness to the fact that Lexus had buried the shiftus interruptus beneath the brand's requisite nine tons of sound deadening. Besides, in a $120,000 automobile, the CVT had better be good. Then we got our paws on some down market CVTs – principally in Nissans like the Rogue, Versa and Cube. And you know what? Most of us like 'em just fine. They weren't Lexus wonderful, but they were a fifth the price. In the Maxima, the CVT experience is better than in its smaller siblings, and about on par with the big, electric Lexus. In fact, for the first 20 minutes we were behind the wheel, we were unaware (fine – we forgot) that the car didn't have a regular old slush box. As our normal testing procedure begins with jamming up the curvaceous 110 freeway to Pasadena to fetch Drew Phillips and his photographic chops, we threw the tranny into manual mode and used the paddle shifters. That's right, the Maxima (like the LS600hL) has six faker-gear ratios (though the Lexus has eight) that allow it to behave just like an automated manual. It was only on suburban streets back in regular mode that we noticed the tach needle slowly rising and falling, as opposed to a regular automatic where the needle falls precipitously with each gear change.

So, how's the Maxima drive? Well, it's very quick. Stomp the gas and this sucker just goes for it. However, due to so much power spinning the front wheels, you are very aware that you are being pulled to extra-legal speeds, instead of pushed. To be fair, this has been a Maxima trait since they first started dropping VQs into the sedan. But in the 2010 Maxima, you really do notice all 290 ponies. The sensation is like holding onto a horse's reins. And torque-steer – the engine's tendency to try and rip the wheel from your hands when you throttle out of a corner – is an all day event.

While there's nothing inherently rotten about FWD, there is something unsettling about big horsepowered FWD cars – unless they've got a fancy way of fighting back against all that power, like in the power-chopping Mazdaspeed3 (fuel gets cut early in low gears at high RPM) or the unequal-tracked Citroen DS/SM (where the front wheels extend out further than the rear ones). With the Maxima, you're just left to arm wrestle the mighty motor. We hope you've been eating your Wheaties.

When you're not shredding apexes, the Maxima is a fairly cool customer. The ride is plush and plenty comfy, while the cabin is quiet and nicely shielded from wind and motor noise. Those big, beautiful wheels do make some racket, though. Nothing fatal, but you hear 'em. Should you choose to saunter through corners (instead of play Lewis Hamilton), the well-engineered chassis can carry plenty of speed around the bends. Just watch your right foot.

Far from a four-door sports car (sorry, Nissan), the Maxima SV Sport is a roomy, nearly-luxurious, semi-athletic steed. If we woke up tomorrow and (somehow) discovered we owned a copy, we'd be happy. But would we pay $38,000 for one? Short answer: No. There's nothing really wrong with the car, save for its sticker. Who then would consider a Maxima spec'd out like our test vehicle? Best we can figure, an Accord owner who is quite happy with his/her car but just wants something a little nicer, a little quicker and a whole lot more good looking. Then again, they might not. For our money, we'd take an Infiniti G37 sedan with the six-speed manual and pocket the extra $2,000. It's not that RWD is always better than FWD. But in this case, it is.

Dodge Ram Truck of the Year!!

2010 Motor Trend Truck of the Year: Ram Heavy Duty Star Power:

The Hardest-Working Truck in Tow Business December 10, 2009 / By Allyson Harwood / Photography by Julia LaPalme

Despite the effects of the Great Recession on personal-use truck sales, there is still demand for pickups ready to do hard work. The heavy-duty truck market has gotten smaller, but the guys who buy those pickups are fiercely loyal to the segment-they need the extreme capability these hard-working haulers provide. Some may wonder why anyone would own a truck that can tow nearly 20,000 pounds, but for a lot of people in construction, those who transport vehicles or goods, and those with ranches, this is just a part of everyday life.

Within the next few months, the heavy-duty category will heat up, as all three manufacturers have all-new offerings coming. The Ram Heavy Duty is the first to market, and it's already ahead of the game. When Ford and GM's all-new heavy-dutys come out, both new diesel engines are going to require urea injection to meet emissions requirements that take effect January 2010. The Ram Heavy Duty's Cummins inline-six turbodiesel, which puts out an impressive 350 horsepower and 650 pound-feet of torque, met those requirements -- without urea -- over a year ago.

Instead, the Ram 2500 and 3500 use a NOx adsorber with precious metals that convert the NOx into inert gases. Not only does this mean the Ram's emissions and exhaust systems are less complex than those in the upcoming Ford Super Duty and Silverado/Sierra HD (which could improve reliability and help keep maintenance costs down), it also means that, at the dealership, the Ram will very likely have a price advantage over its competitors. And while in this size category diesel is king, there are plenty of heavy-duty truck buyers who prefer gas power. The 5.7-liter Hemi, the Ram's base engine, has the most horsepower (383) and torque (400 pound-feet) of any V-8 in its class -- and only the Ford Super Duty's V-10 has more torque than the Hemi, but it still has less horsepower.

Read more: http://www.motortrend.com/oftheyear/truck/112_1002_2010_motor_trend_truck_of_the_year_winner_ram_heavy_duty/index.html#ixzz0ZJfxvrHA

Ready for the Winter Weather??

Don't get stranded in the cold!! Our service department can help you keep your car on the road! Batteries, tires, belts, hoses .....be sure they are all in top shape. We carry most major tire brands!! Call us today at 484-223-0570. We do a complimentary multi point check with every visit!!

IT'S SNOWING!!!

SNOW is here!!!!! Looking for a four wheel drive vehicle? We got em!!! Pathfinders, Murano's, Xterras, Grand Cherokees, Wranglers, Patriots, Durangos, Rams....we have what you are looking for!!

Jeep Named Top Domestic Brand in Kelley Blue Book’s 2010 Residual Value Study

Jeep® brand boasts highest resale value among all domestic brands Jeep brand resale value improves for 2010 as industry average declines Jeep vehicles projected to retain nearly 36 percent of original retail price after five years of ownership – more than 3 percent above industry average Jeep one of only two brands in top 10 with improved resale value for 2010

Auburn Hills, Mich. , Dec 4, 2009 - Buy Jeep®, and get value. Including resale value.

The iconic Jeep brand ranks as the top domestic brand in Kelley Blue Book’s kbb.com® 2010 Residual Value Study.

According to the annual resale value analysis, new 2010 Jeep brand vehicles will maintain 35.7 percent of their original value after five years of ownership – more than 3 percent above the industry average.

“This achievement is a testament to the strength and heritage of the Jeep brand,” said James Bell, Executive Market Analyst – Kelley Blue Book. “The word ‘Jeep’ has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain its value.”

While eight of the brands in the study’s top 10 declined versus their 2009 values – with the industry average declining 1.6 percent – the Jeep brand’s resale value improved 2.8 percent for 2010.

“We are pleased that the Jeep brand has been recognized by Kelley Blue Book for earning the highest resale value among domestic brands, and that Jeep has improved significantly in a difficult year that has seen the industry decline,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The Jeep brand’s high resale value is a testament to a legendary, iconic brand that provides consumers an array of SUVs that deliver a unique blend of freedom and adventure, capability, best-in-class claims and value.”

Jeep vehicles have always been right-sized, never wasteful and deeply respectful of the environment – traits important to all Jeep owners who share a passion for adventure, fun and freedom in whatever they do. The brand’s legendary Go Anywhere, Do Anything™ heritage is maintained in the widest range of sport-utility vehicles (SUVs) under one brand.

Jeep Compass is a compact SUV with a modern, urban design that delivers fun, freedom, utility, best-in-class fuel economy of 29 miles per gallon (mpg) and Jeep 4x4 capability at a terrific value
Jeep Patriot is designed to reach younger buyers wanting the credibility, capability and cachet of the Jeep brand at an affordable price with class-leading fuel economy of 29 mpg. Patriot was recently named an Insurance Institute for Highway Safety (IIHS) “Top Safety Pick,” and earned the Texas Auto Writers Association’s “Compact SUV of Texas” award
Jeep Liberty offers legendary Trail Rated® Jeep 4x4 capability combined with a new level of on-road refinement and innovative features, including an industry-exclusive Sky Slider full-length open-canvas roof
Jeep Wrangler, the brand icon, remains true to its heritage as the original, extreme fun-and-freedom machine Jeep Wrangler Unlimited is the only four-door convertible SUV on the market with room for five adult passengers
Jeep Grand Cherokee, the vehicle that revolutionized the SUV market when it was introduced in 1992, continues as the luxury flagship of the brand with its on-road refinement and off-road capability
Jeep Commander, with seating for seven, delivers a best-in-class off-road driving experience with superior on-road ride and handling

About the Jeep brand

Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full-line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

To meet consumer demand around the world, all seven Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book’s kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, car reviews and news, used car Blue Book Values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

Holiday Pre-Owned Wrap Up!!

Need a gift idea?

Looking for a gift...or stocking stuffer.....we offer Gift Certificates in any denomination. Great for service, parts, detailing services, sales, accessories, collision repairs....anything we offer!! Stop by our cash office to pick up yours today!

$14.95 Oil Change Service

Oil & Filter Change Service only $14.95 after $15.00 mail in rebate! Call us today for an appointment 484-223-0570. Hurry in now, offer expires December 31, 2009!

** See your service advisor for mail in rebate form.

Over 30 in stock ready for immediate delivery!!

Come in and see the all new Nissan CUBE!! With these standard features usually only found on higher priced vehicles:

Vehicle Dynamic Control
Traction Control
Anti-lock Brakes
Front and rear side impact Air Bags

Starting at $13,824, or lease for only 129.00 per month!! *see dealer for details With over 30 to choose from. Now is the time to checkout what the Nissan CUBE has to offer!! Purchase before the end of the month and receive a $25.00 Giant gift card!!

Giant Savings at Rothrock!!

An Early Gift....

One week before “black Friday,” Chrysler Group LLC is offering customers a bit of green.
Chrysler is announcing new incentives that offer consumers the choice of a gift for themselves or some extra cash in their pocket as the holiday season approaches.
“Chrysler Group is happy to kick-off our ‘Year-end Wrap-up’ just in time for the holiday season,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “We want consumers to come into our showrooms and see what the new Chrysler Group has to offer. With great vehicles like the award-winning Dodge Ram truck, four vehicles that earned the top-safety pick from IIHS, competitive prices and a variety of incentives, Chrysler, Jeep, Dodge and Ram offer customers vehicles that are fun to drive, and get the job done.”
The incentives, which are available on all 2010 model year vehicles, are valid starting today through January 4, 2010.
Starting today, consumers purchasing select Chrysler vehicles can choose from:
0 percent financing for up to 60 monthsConsumer cash of up to $3,000All-wheel drive at no cost with the purchase of a Chrysler 300A no-cost DVD system with the purchase of a Chrysler Town & Country minivanAttractive financing rates and a no-cost service/maintenance program for three years/36,000 miles
Jeep customers can choose from 0 percent financing for up to 60 months, consumer cash of up to $4,000 or attractive financing rates and a no-cost service/maintenance program for three years/36,000 miles.
Also beginning today, consumers purchasing select Dodge vehicles can choose from 0 percent financing for up to 60 months, consumer cash of up to $2,500 and all-wheel drive at no cost with the purchase of a Dodge Charger.
The Ram Truck Brand is offering consumers combinations of attractive financing and/or consumer cash including 0 percent financing for up to 48 months or 2.9 percent financing for 60 months, or consumer cash of up to $2,500.
Ram is also offering consumers 0 percent financing for up to 72 months or up to $5,500 in consumer cash on most 2009 Dodge Ram trucks.

Oil & Filter Change only $24.95

*No appointment Necessary!

** Includes up to 5 quarts of conventional oil and a new factory filter on Nissan, Chrysler, Dodge, Jeep and Isuzu products. Additional charges may be applied to certain Vehicles. No appointment is based on shop capacity/availability. Mention this ad at time of vehicle write up. Can not be used with any other offer. Expires November 30th, 2009.

Chrysler Shows "Most Improvement" for 2010

Here’s a statistic for you: For the 2010 model year, Chrysler Group LLC products make up nearly 15 percent of the total vehicles named Top Safety Picks by the Insurance Institute for Highway Safety.
Specifically, the IIHS selected the 2010 Jeep® Patriot, 2010 Chrysler Sebring, 2010 Dodge Avenger and 2010 Dodge Journey for the awards. That makes two years running for the Chrysler Sebring, Dodge Avenger and Dodge Journey as IIHS safety choices for both the 2009 and 2010 model years. The awards also represent the latest tangible example of the company’s commitment to both safety and quality.
“Chrysler showed the most improvement of any automaker for 2010,” said IIHS President Adrian Lund. “These Chrysler, Jeep and Dodge models are part of an elite group that afford the best overall crash protection and have electronic stability control, which can help keep drivers out of crashes altogether.”
In addition to ESC with traction control, all four vehicles include Brake Assist and Anti-lock Braking System, driver and front-passenger active head restraints, front seat-mounted side airbags and advanced multi-stage front airbags.
All four vehicles also include company’s new active head restraint system for front-seat occupants. So if another vehicle rear-ends one of the top picks, the head restraints move forward, removing the space between the head rest and the occupants’ head. That helps reduce whiplash types of injuries.

One Trip, Five Engineers, Countless Smiles

Chrysler Blog - One trip, Five Engineers, Countless Smiles
http://blog.chryslerllc.com/blog.do?id=8...

When’s the last time you took a road trip?
If you’re like us, it’s probably been waaay too long. So let’s live vicariously through five Chrysler Group LLC engineers who didn’t just drive any ole’ truck on a 1,600-mile road trip to Talladega, but rolled down south in the all-new, 2010 Ram Heavy Duty Trucks. Along the way, they stopped at truck stops, all-night diners, small town squares, even the occasional breakfast at the ubiquitous Waffle House. En route to the NASCAR race Mecca, they answered folks’ questions and field some compliments about the new truck.
Once in Talledaga, the guys also got to see the 2010 Dodge Challenger, which was revealed by Dodge Motorsports as the “New Car” for the NASCAR Nationwide Series and hear more about Dodge’s expanded partnership with Penske Racing starting in 2010. (Yeah, we’re jealous).

GIANT SAVINGS!!

Chrysler Group LLC is First Automaker in the United States to Offer Live, Mobile TV with up to 20 Channels

- Mopar® is channeling live, mobile TV into Chrysler, Jeep®, Dodge Car and Ram Truck vehicles. Starting in late December, Chrysler, Jeep®, Dodge Car and Ram Truck customers may watch many of their favorite TV programs with a dealer-installed mobile TV option from Mopar®.

FREE DVD PLAYER

Purchase a new Chrysler Town and Country or Dodge Caravan in the month of November and get a free DVD Player....up to a $1500 value. Contact our Sales Dept at 484-223-0647 for more details.

Chrysler Blog - "I live. I ride. I am. Jeep”

Chrysler Blog - "I live. I ride. I am. Jeep”

That's the new tagline that communicates the Jeep brand which is launching an all new advertising campaign. We thank the ads sum up the brands unique lifestyle and reestablishes one of the most recognizable brand names in the world with a new look, feel and attitude.

Nissan adds Rogue Krom Model

Nissan Adds New Rogue Krōm Model, Featuring Sporty Styling, Exclusive 17-Inch Wheels, Sport-Tuned Exhaust.

Nissan North America, Inc. has announced the latest addition to its Krōm specialty vehicles lineup, the 2010 Nissan Rogue Krōm, which is scheduled to go on sale at Nissan dealers nationwide in December, 2009. The new Rogue Krōm is designed to offer a unique dimension to traditional compact sport utility vehicles.

Had an accident??

We have a manufacturer certified Collision Center on site!! We offer LIFETIME workmanship guarantee on all body repair and paintwork performed at our dealership for as long as you own your vehicle! If you are in need of collision repairs contact us today at 484-223-0632. We work with most insurance companies too!

Year End Clearance Sale going on Now!!!


New 09 Nissan Altima 2.5S starting at $15,999 or $99 per month

New 09 Chrysler 300 starting at $21,900 or $369 per month

New 09 Jeep Grand Cherokee starting at $19,990 or $359 per month

New 09 Dodge Ram 2500 4X4 starting at $29,999 or $529 per month

Contact our sales dept today for more information! Ask about our $2000 Rothrock Advantage! 610-439-8485

Buy 3 Tires get the 4th for $1

Last week for Buy 3 Tires get the 4th tire for $1. Contact our service department today to schedule your appointment. 484-223-0570. Offer ends Saturday October 31st!!

The Hybrids have landed!!! Come check out the Nissan Altima Hybrid today!

2010 Jeep® Patriot 4x4 Named "Compact SUV of Texas"

Jeep Patriot 4x4 recognized by Texas Auto Writers Association (TAWA) for best-in-class capability in the compact SUV segment Best-in-class 19:1 Low Ratio provides true Jeep 4x4 Trail Rated® off-road capability Jeep Patriot’s Off-Road Package includes aggressive approach, departure and breakover angles, 9 inches of ground clearance and additional body sealing to support 19 inches of water-fording 17-inch all-terrain tires, a full-size spare tire, skid plates, tow hooks and fog lamps maximize Jeep Patriots off-road capability Jeep Patriot delivers up to 29 highway mpg About the 2010 Jeep Patriot Jeep® Patriot is a tremendous value, combining the packaging, safety features and interior flexibility of a sport-utility vehicle (SUV) with performance, handling, and 29-mpg highway fuel economy. With its combination of fun, freedom, utility and best-in-class Jeep 4x4 capability, the 2010 Jeep Patriot sets apart from the competition. The 2010 Jeep Patriot Sport starts at $18,425 (including $630 destination).

Calling All Sports!!

The Morning Call is pleased to announce Rothrock as the Title Sponsor of Keith Groller’s “Calling All Sports” TV and Radio show. Be sure to catch all the local action every Monday, 8pm on Service Electric Channel 2, every Tuesday, 6pm on RCN Channel 4 and every Saturday from 9-11 am on Fox Sports 1470.

Happy Anniversary Nissan Z Car!!

Nissan Marks Z Car's 40 Years With Special Edition By Dale Jewett Posted by AutoWeek on Thursday, October 15, 2009 3:01 PM

Forty years ago, America was introduced to the Z car. It gave Datsun--now Nissan--a performance pedigree in the United States. And it elevated to revered status Yutaka "Mr. K" Katayama, the man who fought his bosses in Japan to replace the Fairlady name with 240Z. Katayama celebrated his 100th birthday on Sept. 15 in Japan. Nissan is commemorating the Z car's arrival in the States with a 40th-anniversary model that goes on sale next spring. The anniversary Z is a 370Z Touring coupe with the six-speed manual transmission and the Sport package--which adds automatic rev-matching to the shift system, a limited-slip differential, bigger brakes and 19-inch Rays forged wheels. Added to that are red leather covered seats and door inserts, red stitching throughout the cabin and a handful of commemorative badges inside and out. Each anniversary Z is painted in "40th Quartz" and comes with a red satin car cover. The engine is the Z car's standard issue 332-hp, 3.7-liter V6. The price? Nissan says we'll find out next spring.

Z car milestones

Oct. 22, 1969: The Datsun 240Z (Nissan Fairlady Z in Japan) goes on sale in the United States. 1974: The inline six-cylinder engine grows to 2.6 liters and the name changes to 260Z. A 2+2 model is added.

1975: The engine grows to 2.8 liters and the name changes to 280Z.

1979: Second-generation 280ZX is introduced. 1981: 280ZX Turbo joins the lineup.

1984: Nissan launches third-generation 300ZX with 3.0-liter V6.

1990: Fourth-generation 300ZX arrives, with 222 hp. 300ZX Turbo follows with 300 hp.

1996: Nissan drops Z car from U.S. market.

1999: Nissan shows a 240Z concept at the Detroit auto show. But it is rejected for production. 2001: Nissan shows a reworked Z Concept at the Detroit auto show. Nissan CEO Carlos Ghosn says the car will go into production.

2003: Fifth-generation 350Z goes on sale with 3.5-liter V6.

2008: Sixth-generation 370Z unveiled at Los Angeles auto show.

2009: A convertible version of the 370Z goes on sale.

Content provided by AutoWeek.

Chrysler 300C creates excitement!!

A new spot from Chrysler Group and BBDO on the Chrysler 300C http://bit.ly/DDuEP check it out!!

We offer LoJack

Car theft is big business in the U.S. and throughout the world. Approximately one million cars were stolen last year alone. That's a theft once every 32.2 seconds, and more than $6.5 billion in annual losses. Most car thieves are part of extremely organized crime rings and know how to steal any car they want. Locked doors won't stop them and security systems don't scare them off.You can't really stop someone from stealing your car. But you can help Police track and recover your car quickly with LoJack - the only Stolen Vehicle Recovery System operated by the Police. With LoJack, you have a 90% chance of recovering your vehicle -- usually within 24 hours and often within just a few hours. Your car is an important, and possibly one of your most beloved, possessions. Protect it with LoJack. Contact us today at 610-439-8485 to protect your investment!

Chrysler Blog - It's Plum (Crazy) Season

Chrysler Blog - It's Plum (Crazy) Season

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NISSAN FALL TENT EVENT GOING ON NOW!!

The all-new 2009 Nissan cube sporting an engaging asymmetrical exterior design, socially oriented lounge-style interior, a powerful and fuel-efficient 1.8-liter engine, six standard air bags, a full catalog of innovative accessories, a starting Manufacturer’s Suggested Retail Price (MSRP)* of $13,990. We've got plenty in stock ready for immediate delivery. Come check em out today!!!

Three models named top safety picksThe Insurance Institute for Highway Safety has bestowed its highest award on three new models: the Dodge Journey, Lincoln MKT and Mazda3. All three vehicles received the institute's highest rating in the front, side and rear tests, and all three featured standard stability control. Of the three, only the Dodge (right) received the IIHS's top marks in every category. The Lincoln and Mazda received a handful of "Acceptable" ratings, although their overall evaluations were strong enough to receive the "Top Safety Pick" award.
--Wheelbase Communications

KBB.com names Dodge Caravan/Caliber as two of top-ten best tailgating vehicles. Video shows why http://bit.ly/sxFpW

Thank you to all of our customers for once again voting us Best in The Lehigh Valley!!!!

Tire Super Sale

Buy and install any 3 tires and get the 4th for $1

We service ALL makes and models. Contact our Service Dept today for more details at 484-223-0570. Hurry....offer ends October 31st, 2009!

45th Year as a Nissan Dealer Award

Congratulations to Rothrock Motor Sales for 45 years as a Nissan Dealer!! Pictured are Mr. Dean Rothrock, Executive Vice President of Rothrock Motor Sales, Mr. Bruce Rothrock, founder of Rothrock Motor Sales, presenting the Award to the Rothrocks is Mr. Gary Firgo, Vice President Nissan North East Division, and Mr. David Rothrock, President and CEO of Rothrock Motor Sales. Stop in our showroom today for special Anniversary specials!

Five Minute Tire Care

Five Minute Tire Care "Proper tire care and safety is simple and easy. The Rubber Manufacturers Association (RMA) recommends taking five minutes every month and before every long trip to check your tires, including the spare. Just remember to 'Be Tire Smart - Play Your PART: Pressure, Alignment, Rotation, Tread.'"

PRESSURE … We've said it many times, but we can't stress it enough: under-inflation is a tire's number one enemy! It results in unnecessary tire stress, irregular wear, loss of control and accidents. A tire can lose up to half its air pressure and not even appear to be flat.
ALIGNMENT … A hard jolt from striking a curb or hitting a pothole can throw your front end out of alignment and damage your tires. Have the automotive experts at Rothrock Nissan Dodge Chrysler Jeep Isuzu periodically inspect your alignment to ensure your vehicle is properly aligned.
ROTATION … When you get your tires rotated regularly, you are promoting uniform tire wear which can increase tire life and help prevent issues like tire noise and the vehicle pulling to one side. Unless your vehicle owner's manual has a specific recommendation, the guideline for tire rotation is approximately every 5,000 miles.
TREAD … Measure it. Inspect it. Advanced and unusual wear can reduce the tread's ability to grip the road. Have your tires checked for uneven wear and signs of damage.

Remember to visit our Service Department for all of your tire needs!

Cash for Clunkers still going strong

Yes the Federal program for the Cash for Clunkers has ended, but Rothrock is still offering the program until the end of September on our pre-owned inventory. Simply bring in your clunker and get up to 4,500 on select pre-owned vehicles. Hurry because the offer does end on 9/30

Rothrock delivers it's first brand new Jeep!

We are very excited to have delivered our first 2009 brand new Jeep! Rothrock has been in business for nearly 50 years and is the Lehigh Valley's newest Jeep dealer. Inventory is now starting to come in and we hope to deliver many more Jeeps for years to come!

Congratulations to the Pini family on their new Jeep Grand Cherokee!

Rothrock is sponsoring the Kempton hunting and fishing expo

If you are looking for something to do this weekend, take a short drive out to the Kempton community center and check out the Hunting and Fishing extravaganza sponsored by Rothrock. There will be great food and entertainment for all. Live music and plenty of displays. Check out some of the great vehicles we will have there all marked down with some nice deals!

Last weekend for the Cash for Clunkers program

The governments CARS program (Cash For Clunkers) will be ending shortly. If you are in the market this will be your last chance to take advantage of this deal. So far we have processed almost 200 of these deals. If you have any questions call Jason directly at 484-223-0647.

Rothrock is now a Jeep dealer!

After much speculation over the past few months I am pleased to announce that Rothrock Motor Sales if officially a Jeep dealer! We are very pleased with Chrysler's decision to give Rothrock the Jeep franchise. Rothrock will now have what is called the "3 pack" That means we are a Chrysler, Dodge and Jeep dealer all under one roof. This also means that we are servicing all Chrysler products. Please feel free to stop on out if you would like to take a peek at some new Jeeps,or if any of our customers need service we will be more the happy to help.

Think this vehicle is not worth much on a trade in??

Think this vehicle is not worth much on a trade in??? How about up to $4,500.00! This is NOT a typo! With the "Cash For Clunkers" program Rothrock has been able to offer even more incredible savings to our valued customers! Give Jason a call @ 484-223-0647.

The 45th Anniversary Carnival was fun for all!

Hopefully you didn't miss it. On Saturday June the 27th we celebrated our 45th anniversary with a Carnival that was a great time! We had multiple rides and games for the kids which included a 30 ft slide and inflatable playground! The weather was beautiful and so where the prizes. Some of the prizes included where 100.00 AMEX gift cards, Golf passes to the Women's US Open, Iron Pigs tickets and even a new WII! Some quests were able to go into the money booth and grab as much cash as possible!
Some of my co-host's where Tori from ZZO, Pat the Beaver and even Ferrous from the Iron Pigs stopped by to greet his fans!
We would like to thank the Morning Call, Dickie's BBQ, Wally's Deli and NY Style Pizzeria for helping out with the food and drink. Once again thank you for all who attended. We had a great time! Check out the specials page in July for some serious summer savings.
We would also like to wish everyone a safe and happy July 4th holiday.

Dont forget about the Rothrock Carnival on 6/27

Just a reminder that we are having the Rothrock Carnival on 6/27. Someone will have the chance at winning a brand new 2009 370-Z!!!
Bring your family and be ready to have a great time. Small rides for kids will be available, food, drink, gifts all will be provided!
We will have some phenomenal deals available! Purchase a vehicle and you will have a chance to go into the money booth and win some cold hard cash!!!!
Tori from WZZO will be here and we will also have a DJ available for all!
See everyone there!!!

Another Rothrock Service Update

Hello Rothrock Customers and everyone else who is looking for some valuable information. A lot of customers always have general service questions about their vehicle. We have posted some great videos on the Blog, but here is some more information. After speaking with our top technicians they told me they always get great questions about Brake inspections. One of the most asked question is: Would a passenger car pass a safety inspection with 2/32 bonded brake pads?

Yes. Minimum brake shoe OR pad requirements are 1/32 riveted and 2/32 bonded measured at the thinnest point. The technician does have the latitude to remove wheels on the opposite side of an axle in order to check and verify brake readings.

If you have any questions please feel free to e-mail me at jpereira@rothrock.com
More great safety tips to come!

Rothrock Carnival a hit!

On March 23rd we helped Coca-Cola in conjunction with the Morning Call and had a Carnival at the dealership. Literally hundreds of people showed up to check out some great entertainment and great deals. Rothrock was the sponsor of Coca Cola's new bottle. Yes it is the same great formula (it was my first question) Coca Cola designed a new easier to handle 2 liter bottle. We gave away hundreds on bottles of Coca Cola. Other great prizes included a suite to an Iron Pigs game, gift certificates to our service dept, 2 and 4 packs of Iron Pigs tickets and more!
We had a face painter on hand, great free food, and last but certainly not least a wonderful magician! Michael Mage dazzled us with some great tricks and provided us with some great entertainment! Please check out the Photo's on the Rothrock Facebook page.
http://www.facebook.com/pages/Allentown-PA/ROTHROCK-MOTOR-SALES/54176058906?sid=22d51821cfd9a54667cda9be1d33db4e&ref=s

Rothrock is still a Chrysler and Dodge dealer

On May 14th 2009 Chrysler LLC had announced that it had notified approximately 800 dealers that they would be terminating their franchise. Due to Rothrock Motor Sales record of leading the Lehigh Valley in Sales and Customer Satisfaction Chrysler LLC still kept us as a franchise. It was however reported in some local media outlets that our Chrysler franchise was being terminated. This was not true whatsoever. To make a long story short Rothrock was acquired the Dodge franchise back in 1974 and the Chrysler franchise in 1984. When Chrysler LLC awards a franchise the dealer receives a "dealer code" Rothrock had a dealer code for Dodge and one for Chrysler. In the past few years we have worked with Chrysler LLC to have both franchises listed under ONE code. Chrysler LLC is now listing Rothrock Chrysler and Dodge under one code. They made the decision to terminate our Chrysler code and NOT the franchise. Therefore, in our particular situation, the impact will be virtually seamless and Rothrock will continue to sell, service Chrysler, Dodge, Nissan and operate our Pre-Owned super center at our Allentown location.
There is even rumor that we potentially may acquire another franchise for the Allentown location. More to come on that later!
Finally the Rothrock family and entire staff would like to thank the thousands of customers for their patronage and look forward to serving you in the future!

Child safety seat installations

Rothrock Motor Sales will be sponsoring Child safety seat installations on Monday May 18th, 2009 from 10am to 2pm. All inspections are completed free of charge by the PA State Police. If you are in need of a inspection please call Deb Yahraes @ 484-223-0569 to schedule an appointment. All inspections will be completed in the Chrysler showroom.
Rothrock has been sponsoring this for quite a few years and always have a great turnout. Come on out and we will make sure your family is safe.

How to look for paint imperfections.

Rothrock Motor Sales has the highest rating with the Better Business Bureau

Rothrock is proud to announce that we have the highest rating possible with the Better Business Bureau. The score which Rothrock has is an "A+" Rothrock has been in business since 1960 and a BBB member for over 30 years. Rothrock deals with thousands of customers on a monthly basis.
Rothrock Motor Sales Executive VP Dean Rothrock is extremely pleased with the dealership's rating. “Customer satisfaction is our #1 mission, that is why we are proud to be a BBB member for over 30 years”

Rothrock Motor Sales gives checks back to customers

Thinking about purchasing a new vehicle? Thinking about waiting until the end of the month because you hear the deals are always better? Well no need to wait. In March of 2009 Rothrock Motor Sales President and CEO David Rothrock and Executive VP Dean Rothrock implemented a program that would Guarantee that the customer would get a cash refund automatically if someone else purchased a similar vehicle for a lower price. The first cash back checks were cut in the beginning of April. One of the first customers to receive a check was Jamie Gerena who purchased a 2009 Nissan Sentra. Mr. Gerena was extremely happy with getting a check back for 250.00. Mr. Gerena was quoted as saying "not only did they treat me great they guaranteed me the best deal and honored it"

Go to www.rothrock.com and view all the details of the Best Price Guarantee.

More great tips from Rothrocks shop foreman

Vehicle Maintenance Tips

Thank you to all who helped St Jude's Childrens hospital.

On behalf on Rothrock Motor Sales we wanted to thank the community for helping support St Jude's Children's hospital. Rothrock has been the main title sponsor for the past 4 years and has donated lots of time and money to the hospital.

Dean Rothrock who is the Executive VP of Rothrock Motor Sales really stands behind this charity. "even though times are tough for local residents and local business's we feel that supporting charities is a must, Rothrock will continue to help out St Jude's and the many other local charities"

Proper tire inflation

With temperatures changing from below freezing to the 40 degree territory your tire pressure may be affected. You should take a few minutes to make sure yours are still at their normal operating pressure.
One of my tires was so far off I thought I needed an alignment because the car was pulling hard to the left. I found out one of my tires was off by 7 lbs of pressure after I had checked all of them a week prior! Air expands and condenses with changing temperatures and that is exactly what happened to me.
If you have a newer car with the Tire Pressure Monitoring System (TPMS), which is standard equipment in all cars now, then you may have already seen some warnings on your dashboard. If you have summer performance tires like I do, then you have probably seen those warning lights more often. Summer performance tires are even more susceptible to the changing air temperatures. Most sports cars have summer performance tires.
To check your tire pressure:
check your owners manual or on the sidewall of your tire (most tires have a PSI rating on the tire)
head to your local gas station to use the pressure gauge on the air pump and fill your tires as needed - cost is usually less than a dollar
or stop by Rothrock's Service Department to have us do it for you - we can also inspect your car for any other issues*
Keeping your tire pressure at the proper operating levels will save you money! It will increase your gas mileage and the life of your tires.
There are only a handful of instances where you might want low tire pressure:
offroading
driving in wintery conditions
on the race track

Vehicle maintenance tips

Check that the seat belts operate properly and smoothly. Check belt wabbing for wear or damage.
Be sure all gauges - fuel, oil, temperature and battery - function properly and indicate normal levels.
Check brakes for smooth operation. Pedal should be firm and vehicle shouldn't pull to one side while stopping.
Check for steering - wheel vibration, hard steering or strange noises. If vehicle pulls to one side, have tires and alignment checked by a Nissan dealer.
Accelerator pedal should not catch or require uneven effort. Keep the floor mats away from the pedal.
Make sure, headlights, stoplights; taillights and turn signals operate properly. Check headlight aim.
Check that wipers and washers are working and do not streak.
Ensure that air or heat comes out of the defroster outlets properly and in sufficient quantity.
If the exhaust note sounds unusual or there is a smell of exhaust fumes, roll down windows and bring vehicle to a Nissan dealer immediately.
Test automatic transmission "Park" mechanism on a fairly steep hill. The vehicle should be held securely in the "P" position without applying