On May 14th 2009 Chrysler LLC had announced that it had notified approximately 800 dealers that they would be terminating their franchise. Due to Rothrock Motor Sales record of leading the Lehigh Valley in Sales and Customer Satisfaction Chrysler LLC still kept us as a franchise. It was however reported in some local media outlets that our Chrysler franchise was being terminated. This was not true whatsoever. To make a long story short Rothrock was acquired the Dodge franchise back in 1974 and the Chrysler franchise in 1984. When Chrysler LLC awards a franchise the dealer receives a "dealer code" Rothrock had a dealer code for Dodge and one for Chrysler. In the past few years we have worked with Chrysler LLC to have both franchises listed under ONE code. Chrysler LLC is now listing Rothrock Chrysler and Dodge under one code. They made the decision to terminate our Chrysler code and NOT the franchise. Therefore, in our particular situation, the impact will be virtually seamless and Rothrock will continue to sell, service Chrysler, Dodge, Nissan and operate our Pre-Owned super center at our Allentown location.
There is even rumor that we potentially may acquire another franchise for the Allentown location. More to come on that later!
Finally the Rothrock family and entire staff would like to thank the thousands of customers for their patronage and look forward to serving you in the future!
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