2013 Nissan Altima named Top Safety Pick Plus

 

The Institute for Highway Safety recently awarded the 2013 Nissan Altima with a “Top Safety Pick Plus” designation. The award recognizes passenger vehicles for their outstanding performance in five safety tests issued by the IIHS.

"Driver and passenger safety are top priorities for Nissan, which is why we make features like Safety Shield technologies available," said Bob Yakushi, Nissan's director of product safety. "The 2013 Altima is truly Nissan's most innovative Altima ever, and the 'Top Safety Pick Plus' designation by IIHS reflects the engineering and design that have gone into this car to make it stand out in the class."

Nissan’s Commitment to Staying Green

Nissan was one of the first companies to successfully produce and market an electric car to the masses.  By doing so, the Nissan LEAF, which was introduced in the United States in December 2010, has been able to bring home several accolades that speak to its innovative ways, including the “2010 Green Car Vision Award,” the “2011 European Car of the Year,” the “2011 World Car of the Year,” and the “2011-2012 Car of the Year Japan.”

Now, Nissan is upping the ante on their green initiatives once again by cutting its use of the rare-earth mineral dysprosium in the LEAF’s engine by 40 percent without affecting performance.  In fact, if anything, drivers should actually feel increased performance in their LEAF.  Dysprosium is used in the electric motor magnets to help increase their resistance to heat.  However, a new process called “grain boundary diffusion” allows Nissan to drastically cut back on its use of the rare-earth mineral.

As if this isn't impressive-enough news, Nissan also announced that they will be creating 15 new hybrid vehicles over the next four years.  Nissan has always been one of the most innovative companies we know of, and with commitments like that it’s easy to see why.

Convenience, Value and Trust

When you've been in the business 50+ years like we have, you start to learn what works.  That’s why we base our business on three words that we hold in equally high regard: Convenience, Trust and Value.

Convenience:

We try to make ourselves open to you whenever you need us.  That’s why we stay open until 8 p.m. Monday-Friday, and why we stay open until 5 p.m. on Saturdays.  We know you’re busy and that your schedule doesn't match anyone else’s.  We also have free shuttle service available as well as express service that doesn't require an appointment.  Plus, if we do need to keep your vehicle for a few days, we have rentals available on site to keep the entire experience as hassle-free as possible.

Trust:

We strive for the most worry-free experience possible when you come to Rothrock for your vehicle’s needs.  Our award-winning Collision Center has state-of-the-art equipment and all of our technicians are Factory and ASE certified.  Not only that, but we carry genuine manufactured parts, so you can ride easy knowing that your vehicle was worked on with the right materials, the right care and with the best people in the business.

Value:

When you shop at Rothrock, you know you’re getting the best value for your buck.  We offer free state inspections and free 16 point vehicle checks whenever you bring your car in.  You’ll find each one of our vehicles competitively priced, and we even offer exclusive email & social media specials for even more discounts.

We understand that choosing a dealership for service might not always be your first choice because of the way some other dealerships operate.  After a recent talk with a friend about dealership service we discussed pricing.  When I asked about her thoughts on bringing the vehicle in for service she stated that “the dealer costs too much.”  When I asked about what service she was talking about, she said, “all of them.”

After reviewing marketing and pricing, dealerships make campaigns to “reeducate” people on why things cost what they cost.  Dealerships have spent years trying to convince people that the reason they pay more is that dealerships have more.  Dealerships have nice lounges and TV’s, they have WiFi and free coffee, so of course things cost more.  They are big buildings with lots of employees, so obviously you need to “pay” for all of these things through service.

Dealerships have factory trained employees and all the best parts for your vehicle.

Here at the Rothrock Family of dealerships, we look at things differently, by basing our business our convenience, trust and value.  Stop by Rothrock Motor Sales the next time you pass by; we’re just off Route 22 at 15^th Street.  If you've never shopped here before, you just might walk away surprised at the Rothrock difference.

Rothrock Reviews: The 2013 Dodge Dart

Now that the 2013 Dodge Dart has been out for a few months, we think it’s only fair to give it a proper review.

Let us start by stating that we love this car.  We just can’t get over the look of it; it’s unique enough to never be mistaken for another car, yet has enough subtle inspirations from well-loved past Dodges like the ’66 Charger to make it immediately recognizable as a Dodge.  Some of our favorite stylistic touches include the flying buttresses and the racetrack-shaped LED taillights.

Making our way to the interior, we’re faced with an infotainment package that outshines anything else in its class.  The 8.4-inch Uconnect in-dash technology is quick and intuitive, and features a slew of information including multiple speedometers, navigation information, economy readouts and vehicle information updates.

Under the hood you’ll find a 2.4-liter turbocharged Tigershark engine capable of producing 184 horsepower and 171 pound-feet of torque.  That’s a lot of bang for your buck.

If you’re interested in taking one of our 2013 Dodge Darts for a test drive, please feel free to give us a call at 866-204-3627.