2013 Jeep Wrangler awarded SUV of the Year

 

 Autobytel, an industry-leading automotive advisor, has picked the 2013 Jeep Wrangler as the 2013 SUV of the Year.

“The 2013 Jeep Wrangler is the prototypical off-road warrior, and for the 2013 model year it continues to offer a very impressive package of all terrain capability matched with a decent amount of daily practicality,” write the editors at Autobytel. “…it's impossible to deny that the Wrangler is without a doubt the most capable affordable SUV around when it comes time to tackle the rough stuff. Its variety of four-wheel drive systems, excellent ground clearance, and solid front and rear axles are not to be trifled with on the trail.”

The 2013 Wrangler has the capability and power to get you to the highest mountain peak or to the edge of the ocean with great fuel economy to boot. It also features standard electronic stability control, Hill-Start Assist and Trailer-Sway Control.

The 2013 Jeep Wrangler is currently available in Allentown, PA at Jeep dealership Rothrock Chrysler Dodge Jeep Ram.  

Convenience, Value and Trust

When you've been in the business 50+ years like we have, you start to learn what works.  That’s why we base our business on three words that we hold in equally high regard: Convenience, Trust and Value.

Convenience:

We try to make ourselves open to you whenever you need us.  That’s why we stay open until 8 p.m. Monday-Friday, and why we stay open until 5 p.m. on Saturdays.  We know you’re busy and that your schedule doesn't match anyone else’s.  We also have free shuttle service available as well as express service that doesn't require an appointment.  Plus, if we do need to keep your vehicle for a few days, we have rentals available on site to keep the entire experience as hassle-free as possible.

Trust:

We strive for the most worry-free experience possible when you come to Rothrock for your vehicle’s needs.  Our award-winning Collision Center has state-of-the-art equipment and all of our technicians are Factory and ASE certified.  Not only that, but we carry genuine manufactured parts, so you can ride easy knowing that your vehicle was worked on with the right materials, the right care and with the best people in the business.

Value:

When you shop at Rothrock, you know you’re getting the best value for your buck.  We offer free state inspections and free 16 point vehicle checks whenever you bring your car in.  You’ll find each one of our vehicles competitively priced, and we even offer exclusive email & social media specials for even more discounts.

We understand that choosing a dealership for service might not always be your first choice because of the way some other dealerships operate.  After a recent talk with a friend about dealership service we discussed pricing.  When I asked about her thoughts on bringing the vehicle in for service she stated that “the dealer costs too much.”  When I asked about what service she was talking about, she said, “all of them.”

After reviewing marketing and pricing, dealerships make campaigns to “reeducate” people on why things cost what they cost.  Dealerships have spent years trying to convince people that the reason they pay more is that dealerships have more.  Dealerships have nice lounges and TV’s, they have WiFi and free coffee, so of course things cost more.  They are big buildings with lots of employees, so obviously you need to “pay” for all of these things through service.

Dealerships have factory trained employees and all the best parts for your vehicle.

Here at the Rothrock Family of dealerships, we look at things differently, by basing our business our convenience, trust and value.  Stop by Rothrock Motor Sales the next time you pass by; we’re just off Route 22 at 15^th Street.  If you've never shopped here before, you just might walk away surprised at the Rothrock difference.

Welcome to Rothrock "eService"

 

Recently consultants in a Harvard Business Review study started asking about the amount of effort a client needed to put into a service experience. The study revealed that clients weren’t looking at price or speed.  Instead, they were looking for effortless.

Now, when reflecting on my own past experiences, I have a tendency to agree. Even in an environment where we all are looking at getting the most out of every dollar, sometimes there are still other factors at work.  That includes the ease of a transaction.

With that being said, we at the Rothrock Family are happy to present the eService experience.  The “e” in eService is a state-of-mind, and takes on many meanings.

The first meaning is easy. We want the process to take as little effort as possible on your behalf.

·         We have extended service hours for your convenience.

·         We have factory trained technicians who can do all levels of repairs

·         No appointment needed

It doesn’t get much easier than that.  Call our Service Department at (484) 223-0570 and see how effortless we can make the process for you!

Jeep’s Command-Trac 4WD System

Jeeps are well-known as off-road vehicles.  Much of their off-road capabilities must be attributed to their powerful engines and sturdy frames, but the true hero can be found behind the scenes.

In vehicles like the 2013 Jeep Wrangler, Jeep’s Command-Trac four-wheel drive system is what gives it its off-road prowess.  The system is based on a Dana 30 solid front axle, the transmission (automatic or manual is fine) and a Dana 35 rear axle.  This system allows for a very easy and smooth transfer from two-to-four wheel drive.

Two-wheel drive is designed for every day driving on paved surfaces and provides the best fuel economy.  Four-wheel drive high range is best for when your Jeep is driving over loose terrain or if you get stuck in snow or ice.  The system also has a neutral system for situations where you’d like your Jeep towed behind another vehicle.  Finally, the system also offers a Four-Low range mode, which is used for difficult off-road or towing situation.  This mode requires that you move that a very low speed, but multiplies your torque to 2.72-1.

If you’re interested in a 2013 Wrangler or other Jeep vehicle, let us know!  We’d be happy to set up an appointment for a test drive!

What’s a Jeep Jamboree?

 

Did you know that only about 20 percent of people who own four-wheel drive vehicles use them to drive off road?  That’s sad news to us, because that’s what the Jeep was originally built for in the 1940s!

If you’ve ever been interested in taking your jeep off-roading but you don’t know where to start, you’re in luck. Jeep Jamborees, which are simply get-togethers for people who love their Jeeps, have been held since 1953, and involve taking your Jeep off road with other Jeep owners in places like the Maine Mountains, the Rubicon Trail, through Canyon de Chelly and even Coal Mountain in our very own PA.

If you’re interested in signing up for a Jeep Jamboree, you can visit http://jeepjamboreeusa.com/.  They hold several events in many places in the United States each year and there are still quite a few events available for 2012!

Interested in participating in a jamboree but missing the Jeep?  Have no fear!  Stop by Rothrock Chrysler Dodge Jeep or call us at 866-218-7720 and we’d be happy to show you our selection of Jeep vehicles.

The 2013 Dodge Dart is Available Now!

The 2013 Dodge Dart is available now at Rothrock Motors!

 

The Dart is a fantastic piece of machinery, combining fun-to-drive aspects with cutting-edge technology, a spacious cabin, top of the line safety features, a high mpg and a revolutionary exterior design.

The Dodge Dart has one of the nicest cabins in its class according to Edmunds, with padded surfaces, colorful trim and an available 8.4-inch touch screen.  There’s also plenty of room on the inside, with lots of legroom and a large back seat.

The exterior is unique in design, but borrows certain cues that have been successful with other Dodge cars in the past.  The racetrack LED lighting in the back of the car is inspired by the current generation Dodge Charger, and the flying buttress was inspired by the second generation Dodge Charger.

The safety features of the Dart are hard to beat, because antilock disc brakes, traction and stability control, front and rear side airbags, side curtain airbags and front knee airbags all come standard.  A rearview camera, a blind-spot monitoring and a cross-traffic alert system are also available.

Also, the 2013 Dart delivers incredible performance.  Estimated fuel economy is 25 mpg city/36 mpg highway, and the standard  2-liter four-cylinder engine produces 160 horsepower and 148 lb-ft of torque.  A turbocharged 1.4-liter four-cylinder engine is also available.

If you’re interested in the 2013 Dodge Dart, be sure to call or visit us at Rothrock Motors, 866-218-7720, and we’ll be happy to arrange a test-drive.

What is our North Star?

“What is our North Star” is an analogy that is meant to describe what someone or something (like a our company) uses as its “guiding light”.

In this case, the term “North Star” comes from when sailors would use Polaris as the constant to navigate the ship to safe ports. The North Star was the one star that they always thought was the brightest one in the night sky, so it could always be found.  If you knew where the north star was, you could use it as a reference point to plot your course.

We at the Rothrock Family have something that we use as our “North Star,” and that is our customers. You are what we use to keep us on course, to guide us in the night sky of business to make sure we are on course.

When you do business with us in sales or service you can count on the fact that if we are “going off course” in the way we do things, it is only by you, by our “North Star” that we can get back on course, and that can only happen by you letting us know.

Our goal is to make every transaction you have with the Rothrock family be a remarkable and memorable experience. And as our guiding light, we count on you to correct and guide us with everything we do.

Who Are We?

 

 

 

Hi, my name is Rex Weaver, and I am the Service Director at Rothrock Motor Sales.

I remember calling a credit card company about some charges that I thought were incorrect. As I prepared for the call, my dislike for this company grew, and I was ready to take it out on whoever might answer the phone. I was sure I was right, and this company had no right to take advantage of me, “the little guy”. The phone was answered by a very friendly person, but I wasn’t having any of that, because I was on a mission. As the call progressed, though, I realized that I wasn’t talking to the “company,” but instead a person. And that person was just doing their job. They weren’t the company; they were an employee of the company.

Of course, this thought made me think of my own company. When people call a car dealership (and more specifically, the service department) they may think that they are calling a company, but they are actually calling me or one of my teammates.

 

And do you know who we are? We are the same people you see at the store or the baseball game. You see us in church or at the movies.

Now, while we are part of a great company and we all share the Rothrock Family vision, we are people just like you, and we are here to help. Because when we see you and your families at the store or out and about, we want to be able to be proud of what we are able to do for you at Rothrock. We want to be able to see you be happy, and we hope you would want the same for us.

One simple way to accomplish this is by giving us feedback. If something doesn’t go the way you expected, we want you to tell us. Our obligation to you is to take that feedback and be productive with it, and to actually make changes to make the experience better for you and all our other clients the next time and every other time afterwards.

It is not by the absence of problems, but by an appropriate response to a problem that shows the character of a company. Some of the best business relationships I have are with clients and other businesses where not every aspect of our business together went as planned, but the response was effective and well received. So while we strive for the best experience every time you come in for service, you can rest assured that if you have a problem, we are here to help.

Like most of the Rothrock Family, we live in the Lehigh Valley. Our children go to school here and we are proud to be part of this community, and we all look forward to seeing you not only at the dealership, but also in our community.

Should I go to the dealer when my vehicle needs service?

We know that we’ve all debated this question. People might say, “I have my own guy” or, “They are way too expensive.”

We’re here to set the record straight. There are many advantages of going back to the dealership where you bought your car to have it serviced.  Here are just a few:

1.    The dealership knows your vehicle: The technicians at the dealership are all trained and certified to repair and service your vehicle. Some people seem to think that all cars are the same and if you have a garage, you can fix or service any type of vehicle. Sadly, this just isn’t the case. As technology advances, so does the training of the people who work on vehicles, and having a factory trained technician who is updated on all the latest advancements is the best thing you can do when dealing with an investment as important as your vehicle. Being an expert on every type of vehicle is a tough job, so stick with the people who can focus on your specific vehicle, not every vehicle. I think we all know the old saying: “Jack of all trades, master of none.”

2.    The dealership has the right parts: I’m sure the same people who think anybody can fix a car would also think that a part is a part, but again, not the case. There's a huge selection of parts like oil filters and exhaust pieces, and the difference between one and another is remarkable. Sure, sometimes the best parts can be more expensive, but the old saying goes, “Good things are rarely cheap and cheap things are rarely good.” And, if you ever had the pleasure of working on a vehicle, there is nothing more frustrating on having an aftermarket part not fit. Factory parts are designed specifically for your vehicle.

3.    The dealership has more on the line: Dealerships not only service vehicles, but also try to sell you your next vehicle. If aftermarket garages don’t make you happy and you go somewhere else, that’s it for them. At a dealership, though, losing your service business means they wouldn’t expect you to purchase a vehicle from them in the future, either.

4.    The dealership can help with warranty issues: If you have a one-stop place to go for all your service needs, why wouldn’t you? Dealerships have trained technicians who can find warranty issues on your vehicle that you may not even be aware of, and they can help you with it while the vehicle is there. Of course, an aftermarket shop wouldn’t be able to bill the factory for the repair.

If you’ve never had your vehicle serviced at the dealership, you may be in for a pleasant surprise. Great amenities and hospitality, a group of trained professionals and available parts that your vehicle is designed to run on is a recipe for success when it comes to your satisfaction.

And if it’s been a while that you’ve visited Rothrock Motors, stop in and see us. We are the people trained to keep your vehicle in tip top condition and always look forward to seeing you.

We have an Express Service Station available that does not require an appointment, a complete service department with extended hours for your convenience and a full service body shop. We can satisfy all your service needs, including tires.

Stop in for complimentary Multi Point Inspection and enjoy the Rothrock Experience.  Click on the graphic below to view all the benefits of having your vehicle serviced at Rothrock!

Tips on Driving Green

Whether you love our environment clean or just a full wallet, there’s a lot you can do to help either cause.

1.     Car Pooling – This one’s pretty simple.  If two people ride together, the number of cars on the road decreases and both people save money on gas.

2.     Proper Tire maintenance - Underinflated tires negatively affect fuel efficiency.  Check your owner’s manual to find the optimal amount of air that should be in your car’s tires.

3.     Clean your car out - If you drive a heavy car, your car needs to work harder to get to where you want it to go.  If you’ve got some old luggage or a stack of newspapers in the trunk of your car, clean it out and your gas mileage will instantly improve.

4.     Change the way you drive – When your car is in motion, you want to preserve its momentum as long as possible.  Accelerating or breaking hard means that the car has to overcome a lot of inertia, and overcoming inertia means using a lot more energy.  Using a lot more energy means using a lot more gas.  The EPA says that most cars actually run at maximum efficiency at 60 mph, and lose 6 percent efficiency for every 5 mph you drive over 60.

Another easy way to improve your gas mileage is to simply upgrade to a more fuel efficient car! Stop by Rothrock Motors and trade in your clunker for a car that gets great gas mileage!

Top 5 Summer Maintenance Tips for your car

A lot of people decide to purchase a new car during the summer, because summer is a time that most people are traveling.  If you’re planning on a long car trip this summer, follow these tips to keep your family safe and your wallet a little heavier.

1.     Change your oil regularly: If you look into your owner’s manual, you’ll find that it probably says to change your oil every 7,500 miles or so.  Most oil change experts say that number should be closer to 3,000 miles.  If you’re planning a trip that will put a lot of miles on your car, especially in the summer when you’re car is more likely to overheat, stick closer to the 3,000 mile figure.

2.     Clean your battery: Hot weather can affect your car in ways you aren’t always thinking about.  Summer heat can speed up the chemical reaction taking place inside your car’s battery, which will really shorten its lifespan.  By regularly detaching the battery cables and wiping the terminals, it will decrease the chance of your battery being overcharged.

3.     Change the Air Filter – A dirty air filter can decrease gas mileage by up to 10 percent.  It’s recommended you change your air filter every 12,000 miles, and summer is a good time to do it since the streets aren’t so dirty with salt.

4.     Check your tire pressure – Tire pressure changes with the weather.  For every 10-degree increase in the weather, your tires could raise one-two PSI.  An over-inflated tire can lead to hydroplaning in wet conditions.

5.     Maintain refrigerant – Usually, if an air conditioner isn’t working properly, low refrigerant is at fault.  If you have low refrigerant levels in your car, that means you could have a leak somewhere in the system, and you should have your air conditioning system checked out by a professional.

The Rothrock Motors service department is happy to help if you have issues with any of the above.  Simply call 484-223-0570 to make an appointment!